Internships typically aim to make a college student realise that there are things in life one can whine about that are deeper than horrible mess food and boring lectures. Well, got to live with that, I assume but the whining almost never gauges the dimensions there can be to the things one can do. I had never worked, in the proper sense of the word, before joining Blowhorn as an intern. What did I learn? Well, to start with, I […]

How to shift an Elephant?

There is a fundamental lifestyle shift happening in urban India. There are enormous range of products available to choose and people are not shy of enjoying the life to it’s fullest.  Indians are not constrained to buy from a small selection of products from a retail store. Those days are gone when merchants use to decide which product will stay on the shelf. Another fundamental change is that Indians don’t use products till end of the life-cycle anymore. Why would […]